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Austrian start-up Nu Magic® Water nominated for German Food Innovation Newcomer Award

On 13 June 2022, the time has come: the "Dein Newcomer 2022" award will be presented at the Food Innovation Camp in Hamburg. Among the best eight finalists out of 51 new and sustainable products is the Austrian start-up Nu Magic® Water with its functional drinks, packaged in 100% sustainable stick packs. Highlight: The recipe of the lifestyle drink powder completely avoids unnecessary fillers, refined sugar and chemicals. Instead, high-quality micronutrients from the market leader BIOGENA and the top-secret sugar replacement formula from the Viennese food scale-up NEOH are used.
  • Nu Magic® Water is in the Top 8 Final of the 51 International Food Innovation Brands 
  • The final with a brand pitch in front of the jury and audience will take place on 13 June in Hamburg.


Hamburg is the venue for the Food Innovation Camp on 13 June 2022. The industry meeting of the sustainable food scene offers a full programme with a large expo, numerous pitches, panel discussions and workshops as well as the presentation of the Newcomer 2022 Award.


Salzburg-based beverage start-up nominated for German Newcomer Award

The start-up Nu Magic® Water, based in Salzburg, is entering the Food Innovation Camp in Hamburg with its five "fancy functional drinks": Good Vibes Only, In Tune with Immune, No Pinky but Brain, Shine like Oscar and Very happy Buddha are the nominees for the "Dein Newcomer 2022" Award. They have been available online at www.numagicwater.com since May 2022 and will soon be available in around 1,500 branches in Austrian food retailers and drugstores. The colourful range, from deep purple to bright orange, is just as colourful as the contents. But they all have one thing in common: no chemicals and no refined sugar.


"So soon after our official launch just over a month ago, being nominated for an award and making it into the top 8 finals is a super endorsement of our healthy and sustainable Nu Magic® Water drinks. Additionally, this presence gives us a strong boost for our plans in the German market. But I am especially looking forward to the final pitch in front of the jury and the audience and the exchange with the many exciting personalities of the sustainable international food scene", says CEO and Female-Founder Julia Ganglbauer, MSc.


 #fightsugar and #fightplastic play a central role in Nu Magic® Water


Nu Magic® Water - developed and made in Austria - takes water to the next level and marks a new era in the sustainable beverage industry: More colourful, fresher and with a scientifically proven and traceable added value thanks to included vitamins and micronutrients. "My intention in developing Nu Magic® Water drinks was to solve the world's sugar problem and dehydration in general," says Julia Ganglbauer. 
99% plastic reduction compared to standard PET bottles is the promise that Nu Magic® Water makes with its own brand glass drinking bottles - in five super-chic designs. These can be cleaned at home and are therefore also more CO2-friendly than recycled returnable bottles, which have to be cleaned, filled, first taken to the supermarket and then to the respective household, before finally having to be transported back again for recycling. That is why not only the drink sticks from Nu Magic® Water are a real added value for health, but also the glass drinking bottles for Planet Blue.


Images: https://photos.app.goo.gl/pFCoHqmk8LSAds21A 

Credit: Nu Magic® Water 

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NOMADS PR & COMMUNICATIONS
Alexander Hörschläger